There's no doubt that user experience (UX) plays a vital role in talent attraction (TA). However, in most cases, talent attraction is not a central priority on company websites. Promoting products and services is.
Which is why when we are designing user experiences our central focus is “talent attraction”. The better crafted your user experience is going to be, the better quality of talent you will be able to attract. But UX is just the first step of the overall TA strategy. A good TA strategy consists of both inbound and outbound communications along with the overall UX. Here is our recommendation for the best UAE National Talent attraction strategy for 2023.
UX Designs
Nestle
Industry: Food & Beverage Services
Company size: 10,000+ employees
Al Dar Education
Industry: Education Administration Programs
Company size: 1,001-5,000 employees
Procter & Gamble
Industry: Manufacturing
Company size: 10,001+ employees
Outbound Communication
Email Marketing
As the popular saying goes, out-of-sight, out-of-mind. Staying pro-active is during TA campaign ensures you are connecting with the target audience and steering their decision making process using our email campaigns.
WhatsApp Marketing
Our WhatsApp messaging gives you the ability to send targeted messages with URL's to our registered UAE National Job seekers. WhatsApp messaging ensure the message is delivered and not ignored.
Inbound Communication
POP UP VIDEOS
Pop-ups and video pop-ups, in particular, are a great way to grab website visitors' attention and make that final push to the conversion.
BANNER ADS
The purpose of banner ads is to promote and highlight your brand, and/or career opportunities.
VIRTUAL CAREER FAIRS
Virtual Emiratisation Career Fairs provides a huge opportunity to promote your brand, culture, workplace and career opportunities to UAE National Talent across the seven Emirates and from Overseas including People of Determination.
Ready to start connecting with "informed" UAE National Talent?
ABOUT JOBSFORNATIONALS
At JobsForNationals “we help UAE National Talent find amazing workplaces”. We do this by:
- Curating customized user experiences with content that resonates with UAE National Talent (Premium Employer Branding) and by providing them with an “inside-look” at your company’s culture, workplace, and values.
- Managing all brand communications to education and attract “informed” UAE National candidates.
- Screening all applicants and followers so you only receive applications from UAE Nationals and grow UAE National followers.
- Increase brand reach by hosting Virtual Emiratisation Career Fairs to promote Employer brand to UAE Nationals across the seven Emirates and from Overseas including People of Determination.
Attracting Top Talent Through Content...
Continue ReadingAttracting top talent through content marketing is increasingly recognized as a more effective strategy compared to traditional job descriptions that many organizations still rely on.
The Limitations of Traditional Job Descriptions
Outdated job descriptions often fail to capture the dynamic nature of roles, leading to a mismatch between employer expectations and candidate skills. These descriptions typically list generic responsibilities and qualifications, which can deter qualified candidates who seek a more engaging and informative portrayal of the workplace. Furthermore, they do not reflect the evolving demands of modern roles, particularly in fields like content marketing, where the landscape changes rapidly and requires a diverse skill set.
The Power of Content Marketing
In contrast, content marketing offers a proactive approach to attracting talent. By creating and sharing insightful blogs and articles, organizations can provide potential candidates with a deeper understanding of their company culture, values, and the specific roles available. This method not only showcases the organization as an industry leader but also engages candidates on a more personal level.
At JobsForNationals, we understand the importance of effectively communicating your employer brand, culture, and workplace to attract top UAE national talent. Our team of professionals is dedicated to creating and distributing engaging content across various web and social media channels to help you reach and attract your target audience
Benefits of Content Marketing Over Job Descriptions
1. Enhanced Engagement: Content marketing fosters a two-way dialogue, allowing candidates to engage with the brand and learn more about it through valuable content. This interaction can create a sense of connection before the application process even begins.
2. Showcasing Expertise: By sharing knowledge and insights, companies position themselves as thought leaders, attracting candidates who are eager to learn and grow within a reputable organization. This is particularly relevant in specialized fields where expertise is crucial.
3. Building Brand Awareness: Regularly published content helps build a recognizable brand identity, making the organization more appealing to top talent. Candidates are more likely to apply to companies they perceive as knowledgeable and innovative.
4. Attracting Informed Candidates: When candidates read informative content, they become more informed about the company and its industry. This leads to a more qualified applicant pool, as candidates who apply are already aligned with the company’s values and objectives.
5. Applications to ATS: Furthermore with our applications redirection option now available on all membership options, Employers can redirect all applications to their ATS.
In summary, while traditional job descriptions may still have a place in the hiring process, they are often insufficient for attracting the best talent. By investing in content marketing, through our Enterprise Membership, organizations can create a compelling narrative that resonates with potential candidates, ultimately driving quality talent to their doors.
Citations:
[1] https://www.linkedin.com/posts/heikeyoung_most-content-marketing-job-descriptions-i-activity-7158143976359817217-_kgq
[2] https://www.linkedin.com/pulse/20141119123541-63029277-vet-your-content-marketing-candidates-better-by-assigning-this-project
[3] https://www.contentharmony.com/blog/content-marketing-roles/
[4] https://www.searchenginejournal.com/social-media-duties-assigned/505006/
[5] https://www.usestable.com/careers/content-marketer
Competency 10X – Second-line Leaders
Continue ReadingCourse Description
Competency 10X is a behavioral mastery training using applied NeuroLinguitic Programming.
A leader needs more than just the position and authority to lead his / her team. The training programs we offer are not just for the leaders to be able to lead but also to be able to inspire.
- Duration: 15 Days
- Mode: Online
- Audience: Corporates
- Language: English
- Certification: Yes
What to Expect:
ADVANCE COMMUNICATIONTo empower leaders to lead effectively. Our module focuses on building resourceful and purposeful relationships, enabling leaders to bring out the best in their teams and achieve organizational objectives seamlessly.
INFLUENCE & PERSUASIONTo Develop distinct skills for leadership success. This module enhances leaders’ abilities to extract precise information, employ persuasive language techniques, set clear expectations, foster relationships, and cultivate a positive work environment for achieving objectives effectively.
DECISION MAKINGTo Enhance leadership through inclusive decision-making. This module utilizes NLP’s perceptual positions to examine situations from multiple perspectives, enabling leaders to make better decisions aligned with organizational needs and stakeholders’ interests.
CONFLICT RESOLUTIONTo resolve conflicts and enhance communication. Our program educates leaders on objective reality, effective message conveyance, and clear communication techniques. This fosters improved teamwork, productivity, and organizational outcomes by avoiding conflicts and achieving goals efficiently.
TIME MANAGEMENTTo master time management for enhanced productivity. Our training equips leaders with practical techniques to stay focused, eliminate distractions, and effectively manage tasks. Achieve goals efficiently by optimizing time utilization and maintaining productivity throughout the day.
EMOTIONAL INTELLIGENCETo boost performance through emotional intelligence. Our training empowers leaders to manage emotions, foster consistency, motivation, purpose, and balance at work. By developing emotional intelligence, leaders can effectively navigate challenges, enhance performance, and create a thriving workplace environment.
PRESENTATION SKILLSLeaders need effective presentation skills to convey ideas, inspire teams, and influence stakeholders. Strong communication fosters credibility, trust, and buy-in, enabling leaders to articulate their vision, motivate teams, and achieve organizational goals.
STRESS MANAGEMENTOur stress management module equips individuals with essential tools to effectively cope with stress, enhance well-being, and improve productivity. Learn practical strategies to reduce stress, promote resilience, and cultivate a healthier work-life balance for lasting success.
How do we Train?
Our training methodology combines NLP and EI to empower employees. Through a variety of activities, experiential learning, and visual aids, we create an engaging and interactive training environment.
We emphasize the use of realistic and relatable case studies and stories to ensure practical application of the concepts.
Our goal is to provide training that is both engaging and applicable to real-world situations. We also tailor-make modules based on organizational needs.
“Training is the catalyst that ignites the flame of excellence, unlocking the full potential within individuals and fueling the collective success of organizations.”
Certification
Upon completion of the Neurolinguistic Programming Practitioner course, coaches have the opportunity to obtain certification from the American Board of Neurolinguistic Programming (ABNLP). This esteemed certification not only validates your expertise but also sets the foundation for a coaching practice that delivers results effortlessly.
Course Registration:
