Employer Value Propositions (EVPs)

Employer Value Propositions (EVPs)

Hiring is hard when candidates don’t know what you stand for. And executing without strategy is a recipe for waste. We’ll work with stakeholders across your business to develop a core strategy and messaging that will inform everything you share with candidates.

Best for

Large Companies

Timeline

4 – 6 Months

Budget

$50k – $75k

Employer Value Propositions (EVPs) 1

1. Tell us about your culture

Why did your team members take their jobs? What keeps them fulfilled and prevents them from leaving? We’ll interview people across your business, from senior leadership to folks on the front lines, to discover their stories and their connection to your company’s mission, vision, and values.

2. We will build your EVP

We will build your tag lines and messaging for you to use across every candidate touch point that speaks to the wants and needs of exceptional UAE National Talent and creates an emotional bond.

Employer Value Propositions (EVPs) 2
Employer Value Propositions (EVPs) 3

3. We will help you get internal stakeholders aligned

Real talk: rolling out a new brand and messaging starts with internal buy-in—and that’s no cake walk. We’ll partner with you to present what we’ve created to groups and leaders in every corner of your business. This work is important and exciting—and we need everyone on board!

4. We will develop a game plan for public rollout

In step one we learned which team members best represent your company’s culture and values. With their stories in hand, together with the style guide, we’ll scope marketing campaigns and content that will attract similarly awesome candidates. The project is now done. Your team is set to execute, or we’re here to help if you’d like a partner in crime.

Employer Value Propositions (EVPs) 4
Employer Value Propositions (EVPs) 5

5. You’ll wake up to a new recruiting reality

Candidates will know what you stand for. They’ll come into conversations informed and excited, so your recruiters can have real conversations (and not just repeat the same old facts). Follow through with campaigns, and everyone at your company will become better aligned, better equipped to submit referrals, and better able to represent you publicly.

Contact us

We would love to hear from you, get in touch and tell us how we can take your brand to the next level!

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