Marketing & Communications Manager (UAE Nationals Only)

Etihad Rail is looking to hire Marketing & Communications Manager (UAE Nationals Only) to join their team in Abu Dhabi.

Responsible for developing and executing comprehensive marketing strategies to enhance Company’s brand, promote its services, and drive business growth. This position involves overseeing all aspects of marketing and communication initiatives, both internally and externally, to effectively engage stakeholders and achieve organizational objectives.

• Develop and implement the overall marketing and communication strategy aligned with business goals.
• Collaborate with executive leadership to define marketing objectives and key performance indicators (KPIs).
• Oversee the development and maintenance of  Company’s brand identity.
• Ensure consistent brand messaging across all communication channels.
• Lead the planning and execution of integrated marketing campaigns to promote company’s services and initiatives.
• Utilize various channels, including digital media, print, and events, to maximize campaign impact.
• Develop and maintain relationships with media outlets, industry influencers, and key stakeholders.
• Coordinate public relations activities to enhance the company’s public image.
• Drive digital marketing initiatives, including website management, social media strategy, and online advertising.
• Leverage data analytics to measure and optimize digital marketing performance.
• Plan and oversee participation in industry events, conferences, and exhibitions.
• Coordinate logistics and ensure effective representation at events.
• Develop and implement internal communication strategies to ensure employees are informed and engaged.
• Develop and manage the marketing and communication budget.

Academic Qualifications, Experience and Skills:

• Master’s degree in Marketing, Business, Communications, or a related field.
• Minimum of ten years’ relevant experience in marketing and communication leadership roles, preferably within the transportation or railway industry.
• Strong strategic thinking and planning skills.
• Excellent leadership and team management abilities.
• Creative mindset with a track record of successful marketing campaigns.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Familiarity with industry regulations and GCC market dynamics.