By definition, brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.
If your employer brand awareness is low, then you are not going to be an automatic choice for top talent on the look for a new job. In fact, candidates are 40% more likely to apply for a job at a company in which they recognize the brand compared to a company they have not heard of.
Hire INFORMED UAE NATIONAL TALENT on JobsForNationals
Hiring decision makers prioritize informed candidates above all other types of candidates, whether active or passive, an informed candidate is a quality candidate. Informed candidates are viewed as well-researched, engaged and relevant. Informed candidates are prepared for an interview, ask pertinent questions and are knowledgeable about the job role.
With tactics to recruit passive candidates now less effective than in the past, hiring decision makers prioritize informed candidates above all other types of candidates, whether active or passive.
Hiring decision makers are increasing their investment in employer branding to help ensure candidates have pertinent details about their company and culture to attract informed candidates. There is also an increase in investment on employer branding.
The best recruiters today are those who have evolved into part-sourcer, part-marketer and part-technologist who knows how to use data to understand and generate quality leads for open roles.
While there are a number of ways of increasing brand awareness and visibility on JobsForNationals, we are only going to touch base on the basic two options; Featured Employer & Featured Jobs.
BRAND VISIBILITY
For ease of finding and following Employers, the COMPANIES link takes the users directly to the companies list. Here visitors are able to see the most recently listed ten companies. Companies listed on the first page will naturally get more visibility compared to a company appearing on other pages.
The easiest solution to appear on the first page is to subscribe to the Featured Company option for 30, 60 or 90 days.
This can easily be done from the Employer Dashboard > Visibility section.
JOB VISIBILITY
Similarly, for the ease of finding and applying, the JOBS link takes the users directly to the jobs listing. Here visitors are able to see the most recently listed ten jobs. Jobs listed on the first page will naturally get more visibility compared to a jobs appearing on subsequent pages.
The easiest solution to increase visibility and applications while appearing on the first page is to subscribe to the Featured Jobs option for 30, 60 or 90 days.
This can easily be done from the Employer Dashboard > Visibility section.
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