Here's the ultimate guide to Employer branding and how you can skyrocket your Emiratisation success in 2023.
While recruiters and talent acquisition professionals know a thing or two about Employer Branding, let’s first get the hard-facts out of the way.Â
Here are some statistics that highlight the benefits of employer branding:
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- According to LinkedIn, companies with a strong employer brand attract 50% more qualified applicants and experience a 28% reduction in turnover rates.
- The Employer Branding Institute reports that organizations with a well-defined employer brand enjoy a 43% decrease in cost per hire.
- Glassdoor's research shows that 69% of job seekers are likely to apply to a company that actively manages its employer brand.
- A study by CareerArc found that 75% of job seekers consider an employer's brand before applying for a job.
- According to a survey by Universum, 86% of HR professionals believe that employer branding has a significant impact on their ability to hire top talent.
- The Harvard Business Review states that companies with a strong employer brand experience a 20% increase in employee engagement levels.
- A study conducted by LinkedIn reveals that 72% of recruiting leaders worldwide agree that employer branding has a significant impact on hiring.
- According to a survey by CareerBuilder, 50% of candidates are more likely to consider a company they recognize, thanks to a strong employer brand.
- Glassdoor's research shows that companies with a strong employer brand enjoy a 1.5x increase in average annual revenue growth compared to companies with a weaker brand.
These statistics highlight the positive impact of employer branding on attracting top talent, reducing turnover, improving employee engagement, and even benefiting a company’s bottom line, however Employer branding plays a significant role in the context of Emiratisation.
Here’s how employer branding can impact Emiratisation:
1. Attracting Emirati Talent: Emirati job seekers, like any other candidates, are drawn to companies with strong employer brands. An attractive and well-defined employer brand can position your organization as an employer of choice for Emirati talent. By showcasing your commitment to Emiratisation initiatives, cultural values, career development opportunities, and support for Emirati employees, you can enhance your appeal and attract Emirati candidates.
2. Demonstrating Commitment to Emiratisation Goals: Employer branding provides an opportunity to communicate your organization’s commitment to Emiratisation initiatives. Emiratis are more likely to be interested in working for companies that actively support their national workforce and contribute to the development of Emirati talent. By highlighting your Emiratisation strategies, partnerships with government entities, and initiatives that promote Emirati employment, you can position your company as a supporter of Emiratisation goals.
3. Creating a Cultural Fit: Emiratis often value working for organizations that align with their cultural values and provide a supportive work environment. An effective employer brand can showcase your company’s commitment to Emirati traditions, customs, and values. Emphasizing inclusivity, cultural sensitivity, and the celebration of Emirati heritage within your organization can attract Emirati candidates seeking a workplace where they feel valued and understood.
4. Providing Development Opportunities: Emiratisation aims to enhance the skills and competencies of Emirati nationals. An employer brand that highlights career development programs, training initiatives, mentorship opportunities, and clear pathways for advancement can be highly appealing to Emirati job seekers. Demonstrating a commitment to their growth and offering opportunities to develop skills and knowledge can attract Emirati talent seeking long-term career prospects.
5. Fostering Emirati Employee Engagement and Retention: A positive employer brand contributes to employee engagement and retention among Emirati staff. Emiratis who feel a strong connection to their employer, are proud of their workplace, and believe that their contributions are valued are more likely to stay and grow within the organization. By investing in your employer brand and creating a supportive, inclusive, and culturally sensitive work environment, you can increase employee engagement and retention rates among Emiratis.
6. Enhancing the Organization’s Reputation: A strong employer brand that aligns with Emiratisation goals can positively impact your company’s reputation among Emiratis and the wider community. Demonstrating a commitment to Emiratisation initiatives can enhance your standing as a responsible corporate citizen, contributing to the overall perception of your organization as a supporter of Emirati employment and development.
In summary, employer branding plays a crucial role in Emiratisation efforts by attracting Emirati talent, demonstrating commitment to Emiratisation goals, creating a cultural fit, providing development opportunities, fostering employee engagement and retention, and enhancing the organization’s reputation. By aligning your employer brand with Emiratisation initiatives, you can actively contribute to the nationalization of the workforce in the UAE and support the development and empowerment of Emirati nationals.
