Employer Guide
How Companies Can Promote Their Virtual Emiratisation Career Fair Participation
Your participation in the Virtual Emiratisation Career Fair can do more than showcase vacancies. With the right promotion strategy, you can extend your employer reach, activate your networks and connect with more UAE National talent.
The virtual format gives UAE Nationals across all seven emirates the opportunity to meet employers online, without the need to travel to a physical career fair. It also provides a more accessible way for People of Determination to participate in the recruitment process.
Invite UAE Nationals Across All Seven Emirates to Meet Your Team
One of the biggest advantages of the Virtual Emiratisation Career Fair is its reach. Candidates from Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah can participate without having to travel to a physical venue.
This means your participation can reach UAE National talent beyond the immediate geographic area around your offices or recruitment events.
Your virtual booth gives UAE Nationals the opportunity to meet your recruitment team online — wherever they are in the UAE.
Get Your AI-Powered Employer Promotional Video — Then Activate Talent in the Right Locations
As part of your H2-VECF participation, the JobsForNationals team will create an AI-powered promotional video for your company at no additional cost.
Following confirmation of your participation, our team will create a short, engaging employer promotional video featuring your company, your participation in the 9th Virtual Emiratisation Career Fair and up to three of your featured career opportunities.
But the promotion does not stop with creating the video. JobsForNationals will then manage and run a location-based social activation campaign to promote your participation in the career fair.
JobsForNationals Manages Your Social Activation Campaign
Following creation of your employer promotional video, JobsForNationals manages and runs the associated social activation campaign on your behalf to promote your participation in the 9th Virtual Emiratisation Career Fair.
The campaign can focus on specific locations where your featured jobs are available or locations where your company is looking to hire UAE Nationals.
This allows the promotion of your VECF participation, employer brand and featured career opportunities to be focused on UAE National talent in locations relevant to your hiring requirements.
Your employer video and managed campaign can be used to:
- Promote your VECF participation to UAE National talent before the event.
- Highlight your featured career opportunities and employer brand to potential candidates.
- Reach relevant locations where your featured jobs are available or where you are looking to hire.
- Extend your employer brand reach beyond your existing candidate database.
- Benefit from a managed social activation campaign without having to plan and run the campaign yourself.
- Receive a shareable promotional asset for your recruiters, employees and corporate communications teams.
How it works
Confirm Your Participation
Once your H2-VECF participation is confirmed, the JobsForNationals team begins preparing your promotional content.
Select Featured Opportunities
Your top career opportunities and relevant recruitment locations are identified for the promotional campaign.
JobsForNationals Creates Your Video
Our team develops the AI-powered employer promotional video specifically for your participation.
JobsForNationals Runs Your Campaign
JobsForNationals manages and runs the location-based social activation campaign to promote your VECF participation.
Receive and Share
You receive a copy of the promotional video to share across your own social and internal communication channels.
Included at no additional cost: Your H2-VECF participation includes the AI-powered employer promotional video created by the JobsForNationals team and the associated managed, location-based social activation campaign to promote your participation, following confirmation of your participation and based on the agreed promotional content and locations.
Email Your Existing UAE National Candidate Network
Your existing candidate database is another valuable channel for extending the reach of your participation. This is particularly useful for UAE Nationals you have previously interviewed, engaged with or communicated with during earlier recruitment campaigns.
The objective does not have to be asking every candidate to meet your recruitment team. Instead, invite them to share the career fair registration link with UAE Nationals in their own network who may be interested in exploring career opportunities.
Ready-to-use email
Subject: Know a UAE National Looking for a Career Opportunity?
Dear [First Name],
We're pleased to share that [Company Name] will be participating in the upcoming Virtual Emiratisation Career Fair, where we will be showcasing career opportunities for UAE Nationals.
The virtual format means UAE Nationals from across all seven emirates can participate and meet employers online, without the need to travel to a physical career fair.
If you know a UAE National who may be interested in exploring career opportunities with [Company Name] or other participating employers, please feel free to share the registration link with them.
Register for the Virtual Career Fair: https://jobsfornationals.com/virtual-emiratisation-career-fair/
Best regards,
[Name]
[Job Title]
[Company Name]
Share It with Your Academic Partners — Universities & Colleges
Use your existing relationships with universities and colleges to extend your VECF participation into their UAE National talent pools.
Ask your academic partners to share the VECF registration opportunity with relevant UAE National students and graduates who may be interested in exploring career opportunities with your organisation and other participating employers.
Activate Your Academic Network
Career services teams, career counsellors, alumni offices and academic communications teams can help distribute the VECF registration opportunity directly to relevant UAE National students and graduates.
This gives your participation another route into UAE National talent pools that you may not reach through your own candidate database or social channels.
Share Your Employer Video Across Your Social Channels
Once you receive your AI-powered employer promotional video from the JobsForNationals team, don't keep it limited to the VECF campaign. Use it as an employer-branding asset across your own channels.
Publish the video from your company page and encourage your recruitment and leadership teams to share it with their professional networks.
Use the video as a Reel or other suitable format to reach UAE National audiences through your social presence.
TikTok
Use the short-form format to introduce your employer brand and featured career opportunities to a wider audience.
Internal Channels
Share the video with employees and internal communications teams so they can help amplify your participation.
Activate Your Emirati Employees
Your existing Emirati employees can become an important part of your VECF promotion. They already have personal and professional networks that may include UAE Nationals who are actively exploring new career opportunities.
Once your employer promotional video is published, encourage your Emirati employees to engage with it and share it through their own networks.
Make It Easy to Amplify
Like it. Comment on it. Share it.
Get Your Recruiters and Hiring Managers Involved
Recruitment teams should also be part of the promotion effort. Your recruiters and hiring managers can share the employer video with relevant professional networks and directly encourage suitable UAE Nationals to register.
This is especially useful when your featured vacancies require specific qualifications, experience or technical skills.
The more closely your internal teams align around the campaign, the more consistently your employer brand and career opportunities will be communicated to potential candidates.
Think of Your VECF Participation as a Network Effect
The strongest results come when your participation is promoted through multiple connected channels rather than relying on the virtual booth alone.
The Virtual Advantage
A virtual career fair removes many of the geographical and logistical barriers associated with traditional recruitment events.
All Seven Emirates
UAE Nationals can participate from anywhere in Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah.
No Travel Required
Candidates can meet participating employers online without driving to a physical venue, dealing with traffic or finding parking.
More Accessible
The online format can make participation more accessible, including for People of Determination who may face additional barriers at physical events.
Make Your Participation Work Harder
Your H2-VECF participation gives you more than a virtual booth. JobsForNationals creates your AI-powered employer promotional video, manages the location-based social activation campaign to promote your participation and gives you the promotional asset to amplify through your own networks, including your academic partners, employees and recruitment teams.
Learn More About H2-VECF Participation
