Here are some interesting employer brand stats that are important for your company to understand.
1. Companies believe employer brand and reputation can positively or negatively impact revenue
96%
2. Job candidates say the overall candidate experience they get is an indicator of how a company values its people
78%
3. Job seekers say the reputation of a company as an employer is important
84%
4. Candidates would apply for a job when it’s from an employer brand that’s actively maintained
90%
5. Candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase
50%
6. Employee turnover can be reduced by investing in employer brand
28%
7. Talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent
80%
8. Negative reputation costs companies at least more per hire
10%
9. If they had unlimited budgets, companies would like to invest in employer branding most
53%
10. Recruiters believe culture fit is of the highest importance when making a decision whether to hire or not
60%
11. The top three channels SMBs plan to extend their employer brand are company website
69%
11a. ...online professional networks
61%
11b. ...social media
47%
12. Negative reviews of products & services are the #1 factor damaging employer brand
95%
13. People would consider changing jobs if offered a role with a company with an excellent corporate reputation
92%
14. Glassdoor users agree their perception of a company improves after seeing an employer respond to a review
62%
15. HR professionals say recruitment is becoming more like marketing
86%
16. Consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment
64%
17. Employers believe they don’t have the tools to effectively enhance employer brand
49%
18. Social media channels serve as a “window into company culture”, to get a sense of company culture based on browsing photos and content on the site
21%
19. Increasing employer brand and recognition comes second on the list of reasons why organizations use social media for recruitment
77%
20. Job applicants use social media in their job search
79%
21. Millennials visit employer’s social media properties specifically to evaluate the employer’s brand
68%
22. Employees use at least one social media site for personal use
98%
22a. ...are already posting about their company
50%
