It was November 2021 when the very first discussions about the "Emirati Graduate Program - 2022" began.
Employer Exclusive
Multiple Channels
Mixed Content
DMCC (Dubai Multi Commodities Centre) wanted to launch an Emirati Graduate Program for 2022. JFN Team were given the briefing and we presented a number of campaign options including the following:
We can create a pre-launch campaign to build UAEN-JS interest with an option to add their email address to be notified when the program application starts (March 2022).
We will promote the pre-launch campaign to build the excitement and user interest
FOLLOW button will also be included in the pre-launch campaign so DMCC can grow followers
By March 2022, you can activate the job posting to start receiving applications for the program
The job posting will be included in the pre-launch campaign as well to capture the audience
The individual job posting will also be promoted so the JS’s can apply directly
If DMCC is participating in the 3rd Virtual Emiratisation Career Fair (March 2022) than DMCC will also be a part of VECF promotional campaigns as well
After a number of internal design and user experience discussions, on 24th May 2022, we launched a 28 days ALMAS Emiratisation Graduate Development Program campaign.
CAMPAIGN DESIGN:
JFN created the full campaign and banner design and incorporated the following as part of this campaign.
Countdown timer
Apply button
Benefits of campaign
Employee testimonials
The focused nurture campaign resulted in applications of 98 UAE Nationals over the 28 days period. Success of any campaign is the results of all the individual components that build the user-experience.
BENEFITS OF NURTURE CAMPAIGNS:
One of the biggest benefits of a nurture campaign is it’s exclusivity element.
While the Jobs page shows all jobs from different Employers, the nurture campaigns are Employer exclusive, designed to promote and highlight specific content.
Nurture campaigns are specifically designed to promote a variety of content such as career opportunities, announcements, updates,… and can include images and videos.
The nurture campaigns are also promoted on the home page for maximum visibility, as well as other channels such as social media, email marketing, pop-up banners, …
Unlimited nurture campaigns are also included in the Premium Employer Memberships. However for Basic Employer Memberships, they can be activated from the MARCOMS menu.
