In today's world, businesses are realizing the importance of having social media presence and are actively trying to grow their followers.
While growing a generic follower base is easy, when if you are looking to attract UAE Nationals, a slightly difference approach is needed. In this post we will highlight the benefits of growing followers and how ONE button can change the game.
Most business have websites and social media presence. However most business do not have controls on who is following them or provide an option to follow the company directly, without going through the social media channels.
So lets start by looking at ways to grow a generic follower base before we narrow down the focus on growing UAE National Talent followers.
How to grow Followers?
Here are a few tried and tested recommendations on how to grow followers.
Google processes an estimated 3.5+ billion searches each day. By showing up in the right web searches on Google will greatly increase your chances of engaging with the right talent pool. This is a key source of inbound traffic.
Your Team Members are your strongest allies in growing page following. By encouraging them to spread the word with their friends and colleagues will dramatically grow your followers.
By adding a FOLLOW button on your website, not just social media channels, will help turn your website visitors into followers.
By adding a FOLLOW link to your work email signature is another quick and sure-fire way to grow followers.
Another great way to grow followers and increase engagement is to publish fresh content on a regular basis. By posting fresh content on your website at least weekly will see a 2x lift in user engagement and make it more appealing to potential followers.
Visual content is king so make sure your content includes images and videos to create engagement. Video tend to stand out more due to their multiple sensory engagement (vision & sound) helping your brand get noticed.
This is part of the strategy to keep all engagement doors open. Make sure there is an option for visitors to comment on your jobs, posts, and content. While not every comment merits a response, it is a good idea to reply to questions and contributions.
Ensure job postings are easily found and visitors are able to complete the online application process with minimum clicks.
But, what if you need to grow only UAE National Followers?
The easiest way to start growing your FREE UAE National followers is to register on the ‘specialist’ UAE National Talent platform.
As the first step, please complete your FREE Employer Registration to activate your Basic Employer Branding.
Yes, Google processes an estimated 3.5+ billion searches each day. By showing up in the right web searches on Google will greatly increase your chances of engaging with the right talent pool. This is a key source of inbound traffic. But this is not something for you to worry about as all content on JobsForNationals (Employer profiles, Job postings, Employer posts, Employer nurture campaigns,…) is SEO optimized for both Google & Bing.
Your Team Members are your strongest allies in growing page following. By encouraging them to share your JFN page URL with their friends and colleagues will dramatically grow your followers.
All JFN Basic Employer Branding includes a ‘follow’ button. This is specifically important in capturing visitor leads who are intrigued by your brand and most probably interested in working with your organization, but did not find the ‘right’ career opportunity to apply to a job.
When a visitor ‘follows’ the Employer, the Employer (Admin) is able to:
view the visitors resume
download the visitors resume
contact them directly via messaging
contact them directly via WhatsApp
see their social media profile
All of the above before the candidate has even applied to any of your jobs. In this respect, followers are a gold mine attracted by your brand.
Furthermore, ONLY UAE Nationals can follow your Employer profile.
By adding your JFN Page URL to your work email signature is another quick and sure-fire way to grow UAE National followers since all candidates are pre-screened by the JFN Team during the candidate registration stage.
Another great way to grow UAE National followers and increase engagement is to share fresh content with our PR Team on a regular basis.
JFN’s PR team can than post and promote your fresh content on the Job Seeker Blog, linked to your Employer profile, to grow your UAE National followers.
Visual content is king, as long as it is relevant to the target audience.
So make sure your content includes images and videos with the target audience in mind to create engagement. Video tend to stand out more due to their multiple sensory engagement (vision & sound) helping your brand get noticed.
On JobsForNationals, pre-approved UAE National visitors can add a review on your Basic Employer Branding page, or contact you directly through the contact form. Your Admin will be able to see all reviews under the ‘Review’ section of the Employer dashboard.
On JobsForNationals we have a number of ways of promoting your career opportunities.
By promoting your jobs on your Basic Employer Branding or Premium Employer Branding pages.
By promoting your jobs on the JOBS LISITINGS PAGE
By promoting your jobs on home page through nurture campaigns
By promoting your jobs on home page through a pop-up ad
By promoting your job on your Booth during the Virtual Emiratisation Career Fair
Most importantly, you will ONLY receive applications from UAE National Talent across the seven Emirates and from Overseas including the People of Determination.
In terms of job seeker experience (UX), it is just one click away.
On Premium Employer Branding Membership, JobsForNationals also provides an option to capture leads from passive talent who visit your Premium page, do not find the ‘right’ opportunity and exit. With PTC, we are able to provide passive candidates an option to still share their profile, thus growing your talent pool, before exiting the page.
