Beyond Ru’ya and Tawdheef: Turning Fresh Graduates into Brand Ambassadors

Every year, career fairs like Ru’ya in Dubai and Tawdheef in Abu Dhabi set new benchmarks for networking and engagement. They welcome thousands of Emirati job seekers and connect them with some of the region’s most respected employers.

Beyond Ru’ya and Tawdheef: Turning Fresh Graduates into Brand Ambassadors 1

These events are more than career fairs — they are vibrant hubs of opportunity where fresh graduates and students build confidence, practice networking, and gain exposure to real-world employers. The energy in the halls is unmatched, as CVs are exchanged, introductions are made, and futures begin to take shape.

Yet for many attendees, the excitement fades quickly once the events end. During our post-event candidate interviews a recurring theme emerged: job seekers often leave feeling disconnected after the rush of CV submissions and brief introductions.

Your Solution: The Post-Event Virtual Majlis – a private, post-event networking session to reconnect with top national talent

To bridge this gap, forward-thinking employers are turning to a Virtual Majlis — hosted one to two weeks after Ru’ya or Tawdheef — as a way to extend the conversation and stand out from the competition, keeping your brand front of mind with top national talent.

Unlike the crowded exhibition halls, a Virtual Majlis provides an interactive, branded experience that can include:

This format transforms the event into more than a one-time interaction — it becomes a sustainable employer branding platform that job seekers can revisit and share.

Why It Matters

For students and fresh graduates, confidence and connection often matter as much as the job itself. By hosting a Virtual Majlis, employers demonstrate genuine care, extend their reach, and create brand ambassadors who will share their positive experiences with peers and networks.

Ru’ya and Tawdheef may last three days, but the impact of your employer brand can last much longer — if you seize the opportunity to continue the conversation.

Are you ready to turn your Ru’ya and Tawdheef introductions into lasting relationships?

Contact us today to explore how we can help you design and run a branded Virtual Majlis — complete with interactive booths, integrated job postings, videos, and team meetups — to strengthen your talent pipeline and create brand ambassadors.
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2026 H2 Virtual Emiratisation Career Fair

H2 Early Bird Employer Registration — 30% Off. Closes Monday 31 August 2026.