About RFM Loyalty
RFM Loyalty was formed in 2002 and expanded to the UAE in 2007. They are now an established player in the country’s payments and loyalty industry, operating 8,000+ POS terminals and processing ~AED 800M per month across all emirates. Their capabilities include POS terminal network development and management, merchant management, and loyalty program design and operations.
Challenge
RFM Loyalty is well known within its sector but not a mainstream consumer brand. They needed to hire an Admin Officer (UAE Nationals Only) in Dubai quickly, with candidates who matched the brief and location. After going to all ‘public’ sources, they activated their job posting on JobsForNationals on 3rd November 2025.
Approach (by JFN)
3 Nov 2025: Published the vacancy on JobsForNationals.com to reach a pre-qualified Emirati audience.
Activated targeted WhatsApp outreach to Dubai-based UAE National candidates from JFN’s database for immediate visibility and response.
Ran a light cross-channel awareness push (Instagram, X, & LinkedIn) to widen the funnel while maintaining relevancy.
Streamlined screening loops to keep momentum from first application to offer.
Outcome
Role filled in under 10 days.
Applicants aligned with location and role scope.
Targeted channels offset the absence of broad consumer brand recognition.
Why it worked
A high-intent platform audience (UAE Nationals), precision delivery via WhatsApp, and a friction-light apply flow compressed time-to-hire without sacrificing quality.
