The UAE Ministry of Human Resources and Emiratisation (MoHRE) has warned private sector companies regarding Emiratisation targets.
MoHRE said that the targets are conditional to Emiratis in skilled jobs.
“The ministry is closely monitoring the Emiratisation-related procedures, which companies are following, as well as the types of jobs they are offering to UAE nationals. However, we stress that for companies to achieve their Emiratisation targets, it is necessary that they employ Emiratis in skilled jobs,” MoHRE said via Twitter.
Ministry of Human Resources and Emiratisation affirms that for companies to achieve Emiratisation targets, it is necessary they employ Emiratis in skilled jobs. #MOHRE #UAE pic.twitter.com/rpAomepOvo
— وزارة الموارد البشرية والتوطين (@MOHRE_UAE) December 7, 2022
Private sector companies,
— وزارة الموارد البشرية والتوطين (@MOHRE_UAE) November 11, 2022
50 days left to achieve the Emiratisation target.
If you’re a company with at least 50 employees, the target is increasing your Emiratisation rate by 2% of skilled jobs before January 1, 2023. pic.twitter.com/auBb1dgcUk
Firms that fail to meet the targets will be fined at a rate of AED6,000 a month or AED72,000 a year.
“We reaffirm our belief in developing the UAE labour market in partnership with the private sector to help achieve an improved business environment and investment climate that encourages companies, investors, entrepreneurs, and talented people from all over the world to work in the UAE, especially in strategic sectors,” the ministry said in a statement.
“Adhering to the legislation regulating the labour market is ultimately in the interest of private sector companies and their employees. The Emiratisation support is carried out through two tracks – the first is to expand the base of jobs available to nationals in the private sector, and the second is to build a safety net that supports them in their career path.
In addition, all entities in the private sector are required to register their Emirati employees with the General Pension and Social Security Authority (GPSSA) within 30 days from their employment date, the Emirates News Agency (WAM) said on Tuesday.
2026 UAE National (Emirati) Salary...
Continue ReadingEmirati Salary Guide 2026 – UAE National Monthly Benchmarks (AED)
This guide provides 2026 UAE salary benchmarks for popular job functions, expressed as monthly base salary ranges in AED, and anchored to official UAE policy updates relevant to Emirati employment in the private sector. Salary ranges are sourced from credible, published compensation research and are intended as a benchmarking reference, not a guarantee of compensation outcomes.
Download 2026 UAE National Salary Guide
156 roles. 20 functions. Real AED ranges.
Monthly base salary benchmarks for the UAE market, from AED 4,500 to AED 165,000, with the floor, ceiling and median midpoint for every function.
Built for the conversation you’re about to have: setting a band, checking an offer, or preparing a counter. Delivered as a PDF to your inbox, free.
Includes the 2026 policy anchors that changed the maths: the AED 6,000 private-sector minimum wage for Emiratis effective 1 January 2026, and the revised Nafis Salary Support Scheme threshold of AED 6,000–20,000, effective September 2026.
What this guide includes
- Monthly base salary ranges (AED) by function and role
- A policy anchor for UAE Nationals in the private sector (MoHRE minimum wage effective 1 January 2026)
- A programme anchor relating to the revised Nafis Salary Support Scheme (AED 6,000–20,000 eligibility band, effective September 2026)
- A single consolidated benchmark table designed for fast employer decision-making and candidate negotiation readiness
Methodology and scope
Methodology
- Salary ranges shown are monthly base salary benchmarks as published in the Robert Walters Middle East Salary Survey 2026 (UAE market).
- These ranges represent market compensation benchmarks and are not segmented by nationality. This is standard practice in most public salary surveys.
- The “UAE National” relevance is supported by UAE policy anchors (MoHRE minimum wage update for Emiratis in the private sector) and NAFIS programme eligibility references.
- The NAFIS Salary Support Scheme threshold was revised under the UAE's September 2026 programme update, which also shifted employer pension contribution responsibility, extended eligibility to free zone employees, and removed the child allowance cap. This guide reflects the AED 6,000–20,000 salary support band effective from that update.
Scope
- Currency: AED
- Pay type: Base salary only (bonuses, allowances, commissions, and benefits are excluded unless explicitly stated by the source).
- Geography: UAE (market benchmark)
- Date reference: 2026
Disclaimer
- This guide is for informational purposes only.
- Salary outcomes vary by employer, role scope, and candidate profile.
- Always consult official guidance for policy compliance and confirm programme eligibility conditions directly with the relevant authorities.
Attracting Top Talent Through Content...
Continue ReadingAttracting top talent through content marketing is increasingly recognized as a more effective strategy compared to traditional job descriptions that many organizations still rely on.
The Limitations of Traditional Job Descriptions
Outdated job descriptions often fail to capture the dynamic nature of roles, leading to a mismatch between employer expectations and candidate skills. These descriptions typically list generic responsibilities and qualifications, which can deter qualified candidates who seek a more engaging and informative portrayal of the workplace. Furthermore, they do not reflect the evolving demands of modern roles, particularly in fields like content marketing, where the landscape changes rapidly and requires a diverse skill set.
The Power of Content Marketing
In contrast, content marketing offers a proactive approach to attracting talent. By creating and sharing insightful blogs and articles, organizations can provide potential candidates with a deeper understanding of their company culture, values, and the specific roles available. This method not only showcases the organization as an industry leader but also engages candidates on a more personal level.
At JobsForNationals, we understand the importance of effectively communicating your employer brand, culture, and workplace to attract top UAE national talent. Our team of professionals is dedicated to creating and distributing engaging content across various web and social media channels to help you reach and attract your target audience
Benefits of Content Marketing Over Job Descriptions
1. Enhanced Engagement: Content marketing fosters a two-way dialogue, allowing candidates to engage with the brand and learn more about it through valuable content. This interaction can create a sense of connection before the application process even begins.
2. Showcasing Expertise: By sharing knowledge and insights, companies position themselves as thought leaders, attracting candidates who are eager to learn and grow within a reputable organization. This is particularly relevant in specialized fields where expertise is crucial.
3. Building Brand Awareness: Regularly published content helps build a recognizable brand identity, making the organization more appealing to top talent. Candidates are more likely to apply to companies they perceive as knowledgeable and innovative.
4. Attracting Informed Candidates: When candidates read informative content, they become more informed about the company and its industry. This leads to a more qualified applicant pool, as candidates who apply are already aligned with the company’s values and objectives.
5. Applications to ATS: Furthermore with our applications redirection option now available on all membership options, Employers can redirect all applications to their ATS.
In summary, while traditional job descriptions may still have a place in the hiring process, they are often insufficient for attracting the best talent. By investing in content marketing, through our Enterprise Membership, organizations can create a compelling narrative that resonates with potential candidates, ultimately driving quality talent to their doors.
Citations:
[1] https://www.linkedin.com/posts/heikeyoung_most-content-marketing-job-descriptions-i-activity-7158143976359817217-_kgq
[2] https://www.linkedin.com/pulse/20141119123541-63029277-vet-your-content-marketing-candidates-better-by-assigning-this-project
[3] https://www.contentharmony.com/blog/content-marketing-roles/
[4] https://www.searchenginejournal.com/social-media-duties-assigned/505006/
[5] https://www.usestable.com/careers/content-marketer
